Ever wish you felt as confident as you did in your 20s?

And I want to help you feel as radiant as you did before the responsibilities of adulthood weighed you down. 

Because life is meant to be enjoyed and aging should be seen as an opportunity to live life to the fullest. 

Hi, I’m Heather!

That’s why I got into permanent
makeup and skincare. 

I know firsthand what it is like to be
self-conscious to leave the house without a full face of makeup or a ball cap covering your problem area skin — and to wonder whether you are ever going to feel confident in your complexion — because you’re insecure about the blemishes, dry patches or wrinkles that make you feel different, unattractive and less of the person you are. 

I never  want you to spend another morning, magnify-mirror light on, running 10 minutes late, cursing your unsteady hand for not drawing balanced brows (we’ve all been there), and criticizing your splotchy foundation application.

Before we get to my story ...

Now, let's get into the details
I know you're dying to know.

How I ended up here.

But instead, I was more frustrated than ever that one-size-fits-all skincare regimes were being sold to customers in need of customized solutions and women were still not seeing the results they desired.

I was done spending so much of my time and money on regimes that didn’t do what they said they would do, treatments that only made my acne worse, and dermatologists who prescribed me topicals that only further reduced my confidence down to the size of a pea. So I set out on my own. 

I became a skincare specialist because I wanted to feel confident, youthful, and in control of what was happening to my skin. 

Jason B.
Trainer

Jeff K. 
trainer

Ashley I.
Trainer

Josh S.
dietician

When I zoned in on permanent makeup and esthetics as a way to help myself feel confident in my skin, I knew I was sitting on something special. 

Since I was a teenager, I’ve been obsessed with eyeliner, lotion, filling in my eyebrows, and facial cleansers that soothe my parched, living-in-a-drought skin. Realizing that I could turn my love of skincare into a full-time passion project helping other women feel radiant was a pivotal moment in my life.

Today, I spend my days empowering badass women to seek the youthful glow they desire and to love themselves throughout the process because true confidence starts from within.   

Captivated by Transformations
for a Living 

Jason B.
Trainer

Jeff K. 
trainer

Ashley I.
Trainer

Josh S.
dietician

When I zoned in on permanent makeup and esthetics as a way to help myself feel confident in my skin, I knew I was sitting on something special. 

Since I was a teenager, I’ve been obsessed with makeup, lotion, filling in my eyebrows, and facial cleansers that soothe and balance my oily, acne prone skin. Realizing that I could turn my love of skincare into a full-time passion project helping other women feel radiant was a pivotal moment in my life.

Today, I spend my days empowering badass women to seek the youthful glow they desire and to love themselves throughout the process because true confidence starts from within.   

Captivated by Transformations
for a Living 

Jason B.
Trainer

Jeff K. 
trainer

Ashley I.
Trainer

Josh S.
dietician

- Ginger W.

Her lashes
are goals!

"I recommend Beauty in HD to all my friends and the people that randomly compliment my skin. Ten out of 10! HIGHLY recommend!"

Jason B.
Trainer

Jeff K. 
trainer

Ashley I.
Trainer

Josh S.
dietician

Her lashes are goals!

"I recommend Beauty in HD to all my friends and the people that randomly compliment my skin. Ten out of 10! HIGHLY recommend!"


- Ginger W.

Jason B.
Trainer

Jeff K. 
trainer

Ashley I.
Trainer

Josh S.
dietician

INquire Now

You deserve to feel like your best self every day. and I’m here to make sure that happens. 


Jason B.
Trainer

Jeff K. 
trainer

Ashley I.
Trainer

Josh S.
dietician